Cameron Questionnaire: Public Relations Today...

Public Relations Today: Managing Competition and Conflict
By Cameron / Wilcox / Reber / Shin
ISBN-10: 020549210X / ISBN-13: 9780205492107

Public Relations: Managing Competition and Conflict is based on the idea that public relations is the management of competition and conflict on behalf of one's client or organization and, if at all possible, the interests of the public that impact the organization...

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1) In Public Relations Today: Managing Competition and Conflict, the authors use topical and timely PRCasebooks from current events to make examples accessible and relevant to students.

Firestone versus Ford: An Epic Public Relations Battle (p. 57)

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2) On the Job: Insights boxes with how-to information and checklists help students master the practical tactics of actually doing public
relations work.

Strategic Conflict Management in the Real World (p. 37)

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Wal-Mart Makes Bold Move in Conflict Positioning (p. 44)

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Litigation Public Relations Impacts Long-Term Reputation (p. 45)

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3) On the Job: Ethics boxes provide real-life situations that encourage students to discuss public relations ethics and professional standards
and to draw their own conclusions.

Moral Conflicts Pose Special Challenges (p. 39)

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4) On the Job: Global boxes broaden student perspective by illustrating public relations activities and campaigns on a global scale.

Managing Reputation Through Crises: A Tale of Two Crashes (p. 56)

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5) End-of-chapter Case Activity Projects pose practical, real-world case problems for students to discuss and solve, developing students' critical thinking and problem-solving capabilities.

What would you do? Managing Conflict (p. 5)

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6) In Public Relations Today: Managing Competition and Conflict, the authors orient the latest theories and practices of public relations around a new definition of public relations that incorporates the realities of competition and conflict.

A) Do you think that this approach to public relations is clearly conveyed in the text? Yes No
B) Did you find this to be a valuable approach to the study of public relations? Yes No

Why or why not?

7) Overall, what do you like most about Chapter 2, "Managing Competition and Conflict"?

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