Longman / Prentice Hall

Political Science

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People and Their Opinions
Eric Shiraev, George Washington University
Richard Sobel, Harvard University

ISBN-10: 0321078985
ISBN-13: 9780321078988

Publisher: Longman
Copyright: 2005
Format: Paper; 384 pp
Published: 08/26/2005

Suggested retail price: $58.20
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Utilizing both a critical thinking approach and a comparative perspective throughout the text, Sobel and Shiraev provide comprehensive coverage of public opinion while also teaching students the basic skills necessary for measurement, understanding, and interpreting.

Written in an accessible and engaging manner, this text provides a unique and practical introduction to the field of public opinion. The book begins by “schooling” the reader in how to think critically and then helps students apply those techniques as they encounter the concepts of public opinion. The text also employs a comparative perspective, demonstrating the effect and nature of public opinion in other countries while also placing American public opinion in context.

  • “A Case in Point” boxes provide in-depth examples of key topics and allow students to apply the critical thinking skills they are learning to the topic at hand.
  • “A Topic to Think About” boxes offer alternative perspectives on key concepts being discussed in the text and provide a “jumping off point” for discussion.
  • “In Review” summaries appear after each major section to aid students in understanding and retention of the main points.
  • Brimming with high-interest examples of measurement, understanding, and interpreting for student access and application.



 1. Introduction: The Nature of Public Opinion.


 2. Measurement of Opinions.


 3. Thinking Critically About People's Opinions.


 4. Attitudes.


 5. Political Socialization.


 6. Media and Opinions.


 7. Gender and Opinions.


 8. Social Class and Opinions.


 9. Culture and Opinions.


10. Voting.


11. Opinions about Domestic Issues.


12. Opinions about Foreign Policy.


Appendices.


References.


Author and Subject Indexes.


Abbreviations.


Web Guide.

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