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Anthropology

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Applied Anthropology: A Career-Oriented Approach
Margaret A. Gwynne, University of New York at Stony Brook

ISBN-10: 0205358667
ISBN-13: 9780205358663

Publisher: Prentice Hall
Copyright: 2003
Format: Paper; 416 pp
Published: 10/29/2002

Suggested retail price: $64.20
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This up-to-date, engaging, accessible applied anthropology textbook presents a thorough yet balanced introduction to the field while specifically addressing a concern of immediate and practical importance to college students—choosing a career field.

Applied Anthropology: A Career-Oriented Approach effectively shows how anthropological ideas and techniques can be used in the real world. One reviewer describes this new text as “an unusually broad and very welcome breadth of perspective on applied anthropology…it will become the text of choice for both undergraduate and graduate courses in applied anthropology throughout the country. Gwynne covers all important topics thoroughly, clearly, and with illustrative details that bring core concepts alive for the reader.”

  • Consistently emphasizes the diversity and rewards of the various career paths open to anthropology students. Short biographies of applied anthropologists whose careers have been especially interesting and meaningful appear throughout the text in “Applied Anthropologists at Work” boxes.
  • Describes how applied anthropologists contribute to solving specific social problems domestically and internationally, emphasizing international job possibilities as strongly as domestic ones.
  • Offers two “Review” appendices, entitled “Anthropology's Four Traditional Fields” and “Basic Anthropological Theories and Methods,” for instructors whose students require a review of the basics of anthropology.
  • Includes appendices outlining career possibilities in applied physical anthropology and cultural resources management (applied archaeology) for professors who prefer to include these applied subfields in their courses.
  • Discussion questions that challenge students to think in new and creative ways appear in “Food for Thought” boxes throughout the text.
  • The final chapter, “Finding a Job,” offers practical advice and information for students, covering topics such as assessing and improving skills, joining appropriate career-enhancing organizations, finding internships, identifying and applying for relevant graduate programs, and preparing for job interviews.
  • A Career Resources Booklet, available with the text, contains a comprehensive listing of available resources for 20 different career fields, including suggested readings, journals, organizations with contact information, academic programs at both Master's and Ph.D. levels, videos with ordering information, and additional Web sites.
  • An Anthropology Career Resources Booklet, available with the text, contains a comprehensive listing of available resources for various different career fields, including suggested readings, journals, organizations with contact information, academic programs at both Master's and Ph.D. levels, and additional Web sites.

Each chapter begins with an “Introduction” and ends with a “Conclusion.”

PART I. FOUNDATIONS OF APPLIED CULTURAL ANTHROPOLOGY.

1. Introduction: Uses of Cultural Anthropology.

Basic Roles: Research, Policy Development, Intervention.

Academic and Applied Cultural Anthropology: A Comparison.

Careers in Applied Cultural Anthropology: Possibilities and Important Considerations.

Two Case Studies in Applied Cultural Anthropology.

2. Method and Theory in Applied Cultural Anthropology.

A Basic Strategy for Applied Research.

Underlying Principles of Applied Research.

Applied Cultural Anthropological Methods.

A Word About the "New Ethnography."

Theory Development in the Course of Practice.

3. The History of Applied Cultural Anthropology.

Beginnings.

The Great Depression: 1930-1940.

World War II: 1940-1945.

Mid-Century: 1945-1960.

The 1960s: Rethinking Applied Anthropology.

Modern Applied Cultural Anthropology.

4. The Ethics of Applied Cultural Anthropology.

Is Applied Cultural Anthropology Morally Justified?

Ethical Relationships: Study or Beneficiary Groups, Employers, Colleagues.

Ethical Guidelines for Applied Anthropologists.

PART II. CAREERS IN DEVELOPMENT.

5. Development Anthropology.

The Anthropology-Development Connection.

International Development.

Development Theories and Principles.

Development Organizations.

Women in Development (WID).

The Downside of Development and Anthropology's Response.

6. Advocacy Anthropology.

Advocacy and Development Anthropology: A Comparison.

The Growth of Advocacy Anthropology.

Fundamental Principles: Basic Human Rights and Self-Determination.

Ethical Considerations.

Cultural Advocacy.

Community Advocacy.

PART III. SOCIAL SERVICE CAREERS.

7. Social Work.

Development of Social Work.

Contemporary Features of Social Work.

Cultural Anthropology and Social Work: The Culture Concept and Other Congruities.

Roles for Social Workers.

Corporate Social Work.

8. The Law and Law Enforcement.

Legal Systems and Other Systems of Social Control.

Preparation for Roles in Applied Legal Anthropology.

Applied Legal Anthropology and Law Enforcement.

Applied Legal Anthropology and Dispute Resolution.

Applied Legal Anthropology and the Correctional System.

PART IV. CAREERS IN BUSINESS AND MARKETING.

9. Business Anthropology.

The Recent Growth of Business Anthropology.

Applied Anthropologists' Roles in Businesses.

International Business.

The Ethics of Business Anthropology.

10. Social Marketing.

Social Marketing as Applied Cultural Anthropology.

Uses of Social Marketing.

Principles of Social Marketing.

Social Marketing Methods.

Social Marketing for Health.

PART V. CAREERS IN HEALTH CARE.

11. Applied Medical Anthropology.

Applying Medical Anthropology.

The Development of Applied Medical Anthropology.

Roles for Applied Medical Anthropologists.

The Ethics of Applied Medical Anthropology.

Critically Applied Medical Anthropology.

12. International Health.

Global Health Problems.

Comparing Applied Medical Anthropology and International Health.

Fundamental Concepts in International Health.

Roles for Cultural Anthropologists in International Health.

PART VI. NEXT STEPS

13. Finding a Job.

Assessing Your Anthropological Potential.

Improving Your Anthropological Skills.

Selling Your Anthropological Skills.

Appendix 1. Review: Anthropology's Four Traditional Fields.

Appendix 2. Review: Theory and Method in Cultural Anthropology.

Appendix 3. Careers in Applied Archaeology.

Appendix 4. Careers in Applied Physical Anthropology.

  • Instructor's Manual
    Gwynne
    © 2003 | Prentice Hall | Paper | Instock
    ISBN-10: 0205380700 | ISBN-13: 9780205380701

    Instructor's Manual
    Gwynne
    © 2003 | Prentice Hall | Paper | Instock
    ISBN-10: 0205380700 | ISBN-13: 9780205380701

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For Introduction to General Anthropology (Four Fields)


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