The increasing complexity of publishing and marketing educational materials requires that we bring the many skills and ideas of our staff together as we work with authors, brainstorm marketing ideas, or sell to a faculty committee. We believe that you are our partners in this effort and we will work with you toward our common goal of producing a textbook that exceeds our customers’ needs. The very first thing we do is listen to you and encourage you to share your vision with us. All of Allyn & Bacon’s resources, starting with your editor, will then support you in the exciting collaborative and creative process that allows you to successfully translate your vision into reality. This editorial partnership will help you communicate most effectively your broad knowledge of your field, your skills and experience as a teacher, and your distinct perspective.