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Social learning
Our prior experiences will shape our future intentions to help
others. This can include simply observing someone else engaging
in prosocial behavior. Seeing someone else help not only reduces
 our
uncertainty about whether help is appropriate, but also provides
a positive example or model
to emulate. For example, researchers have discovered that passing
pedestrians are more likely to put money into Salvation Army collection
boxes if they have previously seen other people do so <REF>(Macauley,
1970); drivers are more likely to stop and help another driver
change a flat tire when they have seen another motorist do the
same thing earlier <REF>(Bryan and Test, 1967); people are
more likely to donate blood after seeing others volunteer <REF>(Sarason
and others, 1991); and children who see examples of prosocial
behavior in their television programs are more likely to share
and cooperate with other children <REF>(Stein and Freidrich,1982).
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