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ATTITUDES AND ATTITUDE CHANGE
- When it comes to the speaker, all of the following factors influence persuasion except
a. fast speakers are more persuasive than slow speakers.
b. attractive speakers are more persuasive than unattractive speakers.
b. ordinary people are more persuasive when it comes to perceived facts
b. experts are more persuasive when it comes to questions of perceived facts.
- True or False: When researcher Richard LaPiere traveled across the Western part of the United States with a Chinese couple, they were refused service frequently when approaching hotels, campgrounds and restaurants for service.
a. True
b. False
- The argument that persuasive speech should be analyzed from the perspective of who says what to whom was first formulated by
a. Kierkegaard.
b. Sartre.
b. Aristotle.
b. Festinger.
- According to the elaboration likelihood model (ELM) of persuasion, the central route is taken when
a. the topic is of little relevance and there is little time to analyze things.
b. the topic is of little relevance and there is plenty of time to analyze things.
c. the topic is of high interest or importance and there is plenty of time to analyze things.
d. the topic is of high interest or importance and there is little time to analyze things.
- According to Leon Festinger, when our attitudes, beliefs, and actions are inconsistent with one another, we experience
a. cognitive disequiliibrium.
b. cognitive inhibition.
c. cognitive dissonance.
d. cognitive dishabituation.
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