A major attempt to influence your behavior through observational learning that occurs daily in your life is: education advertising social skills training athletics The ability to imagine the result of a reinforcer is: social learning vicarious punishment observational learning vicarious reinforcement The concerns raised about violence in television and films was stimulated by evidence about: modeling operant conditioning classical conditioning negative reinforcement What psychologist changed the view that participants must perform an operant response for learning to occur? John Watson Ivan Pavlov Albert Bandura B. F. Skinner Now that you have explored the various types of learning, try these additional Student Activities to further test your knowledge.