Allyn & Bacon VideoWorkshop: Introduction to Mass Communication

Elsa Peterson

VideoWorkshop for Intro to Mass Communication features 10 robust modules on CD-ROM:

Click on the highlighted module to see sample video. (QuickTime 4.0+ required —Download Quicktime)

1.	The Nature of Mass Communication View Sample Clip \| View Student Guide


2.	Mass Communication as a Means of Information and Entertainment


3.	Mass Communication as a Means of Advertising and Public Relations


4.	Print Media (Newspapers, Magazines, Books)


5.	Visual Media (Art and Posters, Cartoons, Photographs, Movies, Television, Video)


6.	Sound Media (Radio, Audio Recordings)


7.	Digital Media (Websites, Webcasting, Video Games, Wireless Systems)


8.	Mass Media and the American Political System


9.	Ethics of Mass Communication


10.	International Issues in Mass Communication

CD-ROM with 50-60 minutes of course-specific video footage
View sample clip

Student Learning Guide
View sample (Acrobat PDF)

Instructor's Teaching Guide

Correlation Grids

VideoWorkshop for Introduction to Mass Communication is available with the following textbooks!

Use the VideoWorkshop package ISBNs below when placing order with your local bookstore. Contact your publisher's representative for additional assistance or product details.

	Folkerts /Lacy The Media in Your Life: An Introduction to Mass Communication, 3/e ©2004 VW Package ISBN: 0205405320 \| Book Info

	Pavlik /McIntosh Converging Media: An Introduction to Mass Communication ©2004 VW Package ISBN: 0205405339 \| Book Info

	Vivian The Media of Mass Communication, 2006 Update, ©2006 VW Package ISBN: 0205471714 Updated Correlation Grid \| Book Info


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