Detailed Table of Contents


Unit One: Describing the Problem in Context

Chapter 1. Strategic Planning and Audience Analysis

Overview
Learner outcomes
What makes your organization unique?

Mission
Strategies
Budgets
Control
Strategic planning as a tool for audience analysis
The strategic planning exercise
Questions for review and discussion
Summary
Writing assignment for Chapter 1

Chapter 2. Writing the Need Statement

Overview
Learner outcomes
What is a proposal?
Describing problems
Writing the need statement
Description of the problem
Rhetorical appeals
Your solution to the problem
Stating your instrumental purpose
Sample need statement
Questions for review and discussion
Writing your need statement
Thinking it through
Mapping out a plan
Summary
Writing assignment for Chapter 2

Chapter 3. Researching Your Need Statement on the Web

Overview
Learner outcomes
Where can you find statistical data on the Web?
Identifying keywords
Using search engines
Basic search strategies
Narrowing your search
Broadening your search
Working with URLs
Sample Web searches for statistical data
Sample Web search on restoring historical murals
Sample Web search on preventing child abuse in the Hispanic community
Summary
Writing assignment for Chapter 3

Unit Two: Identifying Sponsors and Finding a Match

Chapter 4. Finding Funding Sources Using Library Resources

Overview
Learner outcomes
What are the different types of sponsors?
Government funding sources
Foundation funding sources
Locating and identifying potential sponsors
Conducting your own search for sponsors
Sample search for ESL curriculum development
Sample search for Radio K technology upgrade
How to interpret an RFP/RFA or program announcement
A note on ethics
Summary
Writing assignment for Chapter 4

Chapter 5. Finding Funding Sources on the Web

Overview
Learner outcomes
How do you search for funding sources online?
Incomplete information
Information overload
Sample search for dissertation funding
Online government funding sources
Federal government portals
Government agency sites
Online publications
Online foundation websites
The Foundation Center website
Sample foundation websites
Useful databases
Listservs
Resources summary
Summary
Writing assignment for Chapter 5
Strategies for finding sponsor websites

Unit Three: Getting Buy-in

Chapter 6. Writing the Letter of Intent and Preproposal

Overview
Learner outcomes
Where do you find additional information about sponsors?
Making initial contact with sponsors
Gathering information on small and medium-size foundations
The letter of intent
Questions for review and discussion
Guidelines for writing the letter of intent
Sample letters of intent
The preproposal
Guidelines for writing the preproposal
Questions for review and discussion
Summary
Writing assignments for Chapter 6

Chapter 7. Advance Planning

Overview
Learner outcomes
What is strategic organizational communication?
The proposal development team
The lead writer
The accountant
The team secretary
The need for advance planning
Advance planning questions
Building support and getting buy-in
What are the resources that you already have that could be diverted to this project?
Describe the resources you would still need to implement your idea and write the proposal
Questions to ask and answer about your idea
Building support
Steps for implementation
Advance planning exercise
Summary
Writing Assignment for Chapter 7

Unit 4 Designing, Writing, and Revising the Proposal

Chapter 8. Drafting the Proposal Narrative

Overview
Learner outcomes
What are the sections in a proposal?
Sample proposal for business plan training
Questions for review and discussion
Types of awards
Proposal logic
Writing the project description
Describing your solution to the problem
Goals
Objectives
Tasks and activities
Exercise on goals, objectives, and tasks
Questions for review and discussion
Summary
Writing assignment for Chapter 8

Chapter 9. Using Software Tools to Enhance Your Proposal

Overview
Learner outcomes
What are the differences between goals, objectives, and tasks?
Cause mapping exercise
Identifying the relationships between tasks
Adding predecessors and resources
Project management concepts
Creating your project time line
Identifying project resources
Project management software example
Linking times and tasks to resources
Summary
Writing assignment for Chapter 9

Chapter 10. Designing the Monitoring and Reporting Plans

Overview
Learner outcomes
How important are monitoring and reporting to evaluation?
For whom do you evaluate?
Formative evaluation
Summative evaluation
Monitoring and evaluation
Designing monitoring and reporting plans
Sample monitoring and reporting plans
Expected and unexpected project outcomes
Frequency of reports
Summary
Writing assignment for Chapter 10

Chapter 11. Writing the Evaluation, Dissemination, and Sustainability Sections

Overview
Learner outcomes
How do you turn objectives into outcomes?
Questions for review and discussion
Restating objectives as outcomes
Relationship of outcomes to goals
Dissemination of project results
Questions for review and discussion
Building sustainability into your project
Financial sustainability
Managerial sustainability
Social sustainability
Technical sustainability
Environmental sustainability
Questions for review and discussion
Summary
Writing assignment for Chapter 11

Chapter 12. Preparing the Proposal Budget

Overview
Learner outcomes
How do you prepare a proposal budget?
Communicate with the sponsor
Budget the whole project
Research your costs
Expect the unexpected
Calculating your direct costs
Calculating your personnel costs
Identifying your nonpersonnel costs
Considerations in preparing your budget
Determining your cost sharing options
Calculating your indirect costs
Creating a budget narrative
Completing the sponsor's budget pages
Preparing your own project budget
Sample budget for business plan training
Sample budget for
Clothing for Kids
Summary
Writing assignment for Chapter 12

Unit Five: Preparing the Front and Back Matter

Chapter 13. Preparing the Organizational Information

Overview
Learner outcomes
How do you gain the sponsorís trust?
Playing to your strengths
Assessing the sponsorís needs
Shifting perspectives
Gathering information from government agencies
Determining your competitive advantage
Questions for review and discussion
Elements in the organizational information section
Questions for review and discussion
Summary
Writing assignment for Chapter 13

Chapter 14. Writing the Cover Letter, Executive Summary, and Abstract

Overview
Learner outcomes
How do you introduce your proposal to the sponsor?
Common rhetorical elements
The cover letter
The cover letter as a letter of transmittal
The executive summary
The abstract
Summary
Writing assignment for Chapter 14

Chapter 15. Compiling the Appendices

Overview
Learner outcomes
What goes into the appendices?
Appendices as reference tools
Appendices as influencers
Appendices as a show of commitment and support
Summary
Writing assignment for Chapter 15

Unit Six: Final Checks and Afterthoughts

Chapter 16. Putting the Proposal Package Together

Overview
Learner outcomes
How do you follow the sponsorís guidelines effectively?
Interpreting the Minnesota Common Grant Application Form
No proposal preparation guidelines from the sponsor
Complying with the sponsorís document design specifications
Designing a document template
Tracking changes from multiple readers
Creating custom dictionaries
Summary
Writing assignment for Chapter 16

Chapter 17. Preparing for the Review Panel

Overview
Learner outcomes
How do evaluation criteria help you write a better proposal?
Examples of review processes
Independent foundation review processes
Corporate foundation review processes
Nonprofit sponsor review processes
Government agency review processes
Requesting reviewersí comments
Participating in a review panel
Summary
Writing assignment for Chapter 17

Chapter 18. Responding to the Sponsorís Decision

Overview
Learner outcomes
What happens if the sponsor says ìYesî?
Accepting the award
Negotiating the award
Requesting feedback from the sponsor
Developing and maintaining the relationship
What happens if the sponsor says ìNoî?
Summary

Appendixes

A. List of Foundation Center Cooperating Collections in U.S. Libraries

B. Sample RFP from the U.S. Department of Labor for a Youth Development Practitioner Apprenticeship Initiative

C. General Mills Foundation Information from the Foundation 1000 Directory

D. USDA Scoresheet for Reviewers

E. Sample Proposal: Clothing for Kids

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