Introduction to Grant Seeking in an Electronic AgeGrant Seeking in an Electronic Age takes a process approach to grant seeking. Based firmly in the context of rhetorical theory and strategic communication, our approach is practical and hands-on. We define grant seeking as a six-step process:
Nested within the grant seeking process is the proposal writing process. About ten chapters in the book are devoted to writing the proposal. We spend two chapters on writing and refining the need statement because we believe that a clear and compelling need statement, which identifies the problem and the population to be helped, is absolutely critical for writing a winning proposal. Throughout the book, we encourage you to continue to revise and enhance your need statement as your project ideas evolve. Grant Seeking in an Electronic Age provides you with a systematic process for identifying problems, researching sponsors, and building internal and external support for project ideas, as well as designing, writing, and submitting proposals. We focus on writing the kinds of proposals submitted by nonprofit organizations, such as schools, universities, and social service agencies, for government, foundation, and corporate funding. These proposals are sometimes called ìgrant proposalsî to distinguish them from business proposals. However, we will use the more generic term ìproposalî in this text because not all of the proposals you write will be awarded grants, some will be awarded contracts. We provide examples of training proposals, international development proposals, educational program proposals, social services project proposals, and proposals to fund research projects in the humanities and social sciences. The approach we take to grant seeking includes the following features: You will learn the entire process of grant seeking from identifying and articulating a problem; to coming up with an idea for solving the problem; to determining if your solution furthers the mission and goals of your organization; to researching potential sponsors; to making initial contact with the sponsors; to designing, writing, and submitting a proposal which follows the sponsorís guidelines. Not only do we discuss what to do if you get funded, but also what to do if you donít. You will learn a rhetorical approach to grant seeking and proposal writing based on principles such as analyzing audiences, determining purposes, constructing convincing arguments, and building in the proposal logic. We introduce the kinds of rhetorical appeals you can make to build your credibility, and we demonstrate which appeals are most effective with different types of sponsors. We talk about how to adapt your strategies to the needs of different sponsors, and also give you annotated examples and exercises to help you do just that.
Each chapter has specific learning outcomes clearly stated, annotated examples illustrating the points made in that chapter, and sample proposal sections for discussion--complete with discussion questions and writing assignments. Many of the chapters have a series of questions to guide your thinking, alert you to information you have to gather, and give you the basis for productive discussions with people on your proposal development team in your organization. Rather than doing ìmake-workî assignments, you can use the assignments and exercises in this book to help you identify and assess sponsors, interpret Requests for Proposals (RFPs), determine your competitive advantages, and complete a draft of a real proposal that you or your organization plans to submit for funding. In many cases, answering the exercise questions in the chapters results in a first draft of various parts of your proposal. We find this querying strategy useful for both beginning grant seekers and more experienced grant writers. The former learn to practice a systematic and transferable process for grant seeking, and the latter find the exercises to be useful rubrics for identifying and organizing information for writing specific sections of the proposal. Many of the assignments in the book are structured to enable you to work either individually or in teams to design, write, and peer review drafts of proposal sections. We provide peer evaluation forms that direct you to look for certain rhetorical elements in the assignments regardless of the content. The peer evaluation forms serve both as guides for designing and writing drafts of proposal sections and as protocols or checklists for evaluating the drafts. This approach is pedagogically sound whether you are working alone or in groups because it helps to instill and reinforce the overarching rhetorical principles inherent in the grant seeking and proposal writing processes. By completing these exercises, you demonstrate that you can identify the targeted rhetorical elements in textbook examples, incorporate them into your own work, and recognize their presence, absence, and/or effectiveness in the work of others. Finally, the writing assignments in Grant Seeking in an Electronic Age build on one another, providing you with a systematic approach for researching, designing, writing, and submitting proposals. Home >> About the Book >> Introduction Webmaster Copyright © 2004 Pearson Education, Inc. publishing as Pearson Longman - Legal Notice |
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